Why?

Years in the buying business made us realize how hard it is to buy well. By that we mean how hard it is to buy ethically - to always know where exactly your clothes are coming from and who’s making them. We also realized hard how it is to find a good, basic, simple t-shirt. So we made one.
We made a t-shirt made of 100% organic cotton that has either been recycled or grown on local GMO-free farms. We made a t-shirt that supports human responsibility and the person who made it was paid a living wage. We made a t-shirt that believes in fair-trade, fair-conditions and fair-treatment. We also made a really soft, really beautiful, really basic  tee. We made a brand that we love, we hope you do too.